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Morocco set to pull in more tourists – FDI magazine

Placed on 01-02-2012

Morocco is set to reinforce the contribution of tourism in its economy through attracting more tourists the British magazine, Foreign Direct Investments (FDI) wrote in its latest edition.

“Attracting travelers to Morocco is not difficult, given its array of natural attractions and reputation as a cultural hot-spot,” wrote the FDI.

“The country’s government is not resting on its laurels, and has launched a plan to pull in more tourists, and in doing so attract more foreign investment and create more jobs,” underscored the magazine.

To highlight the importance of tourism in Morocco’s economy, FDI used figures released by the Organization for Economic Development and Co-operation making the point that tourism is Morocco’s largest foreign exchange earner, the second biggest contributor to GDP, and the second largest single job-creating force, responsible for about 400,000 in terms of direct employment, and considerably more in terms of secondary employment.

“Year on year, the industry has continued to grow – albeit with hiccups. In 2010, there was a 12% increase on 2009’s figures of tourists visiting the country, this when the global financial crisis impacted the tourism industry,” wrote the same source.

Morocco’s tourism sector is “certainly strong enough to withstand any glitches in the long term – and the Moroccan government is committed to a long-term plan,” added the FDI, pointing to the Vision 2020 which aims notably at doubling the number of annual foreign tourists, tripling the number of domestic tourists, and creating more hotel facilities.

MAP 24.01.2012


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